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Imagine if your brand could sound as good as it looks. The music reflects your identity, the messaging speaks in your voice, and everything is tied together by subtle sonic cues that make the experience feel designed.
With our branded radio solution, this is all possible. A fully-managed soundtrack and messaging system, controlled from one intuitive platform. It’s not radio as you know it. It’s your brand, amplified.
Our AI-powered radio functionality allows retailers to create professional audio messages in minutes.
Access pre-approved templates and voice artists, chosen for your brand.
Our AI engine will produce a set of messages to review and choose from. No self-scripting required.
Information on products and promotions is pulled from head office data, so your messages are always up to date and accurate.
AvaMarcusLiamEmilyYour audio messages are just one building block of your branded radio station. We’ll help you build it from the ground up.
Generate your jingle intro and outros, and choose or create your music beds.
Schedule your audio messages to play at set times or intervals between songs, seamlessly transitioning.
Choose from over 100 professional music playlists, where there’s something for every brand.
Manage your radio in Studio, our intuitive cloud-hosted platform. Access your latest branded promotions, upload or create audio assets, organise them into playlists, and schedule everything - all in one place. You can even pair it with your digital signage. Time audio and visual ads to play together, or drop the music when video audio needs to come through. All powered by the Startle Player.
Go beyond promotions. Use your branded radio to connect with your community through local and national content. Schedule news and weather to run at set intervals or custom times. Your customers stay entertained and informed — and all your messaging flows seamlessly with your music.
The ability to create a fully branded radio station, blending promotion with entertainment, is truly forward-thinking and valuable for our customers.
Adam Castleton, CEO
Frequently asked questions.
Branded radio is an audio solution tailored to your business. Unlike regular streaming services, it allows you to integrate fully licensed music, announcements, jingles, localised content and promotions that align perfectly with your brand identity and marketing goals.
Using Studio, you can upload or create announcements, select playlists, and schedule everything. We provide templates, tools and support to guide you. You can also sync it with your digital signage so both work together.
Yes! You can upload your own music tracks, jingles, or voiceovers, or choose from our curated playlists and AI-generated voiceovers to create a professional sound.
You can update them as often as you like. Our platform supports real-time updates, so you can keep your station fresh with new promotions, seasonal content, or playlist adjustments.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
