Let’s take a deep dive into our latest research, ideas, updates and music musings.



New research reveals dark music genres are growing rapidly worldwide. Explore the data behind Dark Country, Dark R&B and Dark Pop trends.

Learn what BPM (beats per minute) means in music and how tempo influences customer behaviour in retail and hospitality.
Learn how to build customer loyalty in retail with proven strategies focused on in-store experience, engagement, and customer connection.
Struggling to wake up? Discover how your alarm tone affects your mood, energy, and focus - and how music shapes behaviour.
Mixing and mastering are important part of the music production process. But what are they?
A conversation with Startle’s Head of Music Development on brand identity and musical fit.
We looked into the data ahead of the BRIT Awards 2026. Here's what we found...