Background music for retail and hospitality businesses.

Deliver consistent, on-brand in-store experiences with our library of curated playlists.

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    Hundreds of professionally curated playlists spanning genres, moods and sectors.
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    Playlists are regularly updated by our team to keep them fresh.
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    Flexible scheduling, expert support, and reliable hardware.
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Designed playlists, seamless scheduling.

Startle offers over 100 professionally curated playlists, designed specifically for retail and hospitality settings.

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Fresh Chart Hits
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The Alternative Rock List playlist cover
Good For The Soul - Afternoon playlist cover
Indie Afternoons playlist cover
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French Café playlist cover
House Classics playlist cover
21st Century Hits playlist cover
Guilty Pop Pleasures
Old School R&B playlist cover
Black History Month playlist cover
Rare Soul Cuts playlist cover
Vintage & Cool - Evening playlist cover

Playlists built for real environments.

Every playlist is built around real environments - from concepts like Rush Hour Pop or Beer Garden Rhythms to genre-led options like Lofi Chill or Yacht Rock - designed to shape how customers feel and behave.

Curated by our expert team and regularly updated, our playlists make it easy to find a sound that fits your space and keeps it feeling fresh.

Content scheduling at your fingertips.

Our Studio platform allows users to manage music, digital signage across an entire estate. Your schedule can align with your opening hours, and playlists can be tailored to your trading patterns.

See what’s currently playing in any venue, override if needed, and monitor performance and playback.

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Music management, your way.

Take full control of your music schedule, or we can work closely with you to understand your brand and then build and manage your playlist strategy.

Self-managed.

With self-management, you’ll have access to our entire library of playlists, and the ability to schedule music across all your locations.

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    Have full control of your entire music and signage schedule.
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    Pick from over 100 professionally curated playlists.
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    Have access to our Spotify Suggests tool, where we can match the vibe of a playlist you already love.

Fully managed.

With our fully managed option, we work with your team to understand your brand and goals.

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    We’ll pick the perfect set of playlists for you, as well as when they should be played.
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    We’ll manage your scheduling, updates and optimisation.
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    If you’re looking for one-of-a-kind curated playlists, we offer our curation service.

Background music for retail and hospitality.

Our playlists are built to have an impact in retail and hospitality environments, whether you want to increase spend, dwell time, or create a branded atmosphere.

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Retail.

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    Keep music consistent with your brand across every location.
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    Adjust the pace and energy to match quieter or busier trading periods.
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    Combine music and messaging to create a branded radio station.
Learn more
Waiter taking an order from a couple in a restaurant

Hospitality.

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    Transition seamlessly from daytime ambience to evening energy.
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    Maintain a consistent feel and brand experience across venues.
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    Fine-tune the mood to suit relaxed dining, busy service, or late-night drinks.
Learn more

Why choose our background music for businesses?

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Diverse playlists.

Choose from over 100 regularly updated playlists crafted by music experts, create your own from millions of tracks, or submit a Spotify playlist and we’ll carefully match it.

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User-friendly tools.

Easily schedule music, adjust volume, and manage multiple locations with our intuitive platform and drag-and-drop scheduling.

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Responsive flexibility.

Quickly adapt music and settings for unexpected moments or special events with features like our override tool.

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Sync with your signage and radio.

Make the most of your music and signage by having them work together, and build a branded radio that’s a perfect mix of promotions and music.

Startle has completely transformed the way we manage our showroom environments across our different retailers. The system gives us full control over the music, tone and messaging, ensuring we can oversee exactly what is being played in each location. It’s easy to use, reliable and keeps our branding consistent across every site.

Darryl Mitchell

Head of Marketing

Startle has provided me with a fantastic music service for many years. They have most complete music catalogue I have ever seen and their control panel is so easy to use. I can tailor the music required in any of my sites and promote special offers via their audio messaging feature. The support team are amazing - they are on hand 24/7 and are relentless in resolving any queries in lightning quick time.

Ben Palmer

Multi-site Operations Manager

When looking for a background music solution, I realised Startle is not only the most competitive rate, but I could very easily speak to someone if I needed help. Another great plus is how simple the system is to install and use. Our shop assistants universally love the varied playlists, and I was able to easily curate music that perfectly encapsulates our brand and the atmosphere we want our customers to experience.

Anna Mason

I’ve been really impressed with Startle since introducing it at Sixes. The setup process was smooth and efficient, and the team made everything easy from the start. The music creates a consistently upbeat and welcome vibe in our venues, and their support has been excellent – responsive, reliable, and a pleasure to work with!

Calum Swan

Area Manager

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Book your brand sound discovery call.

Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.

On this call we’ll:

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    Learn about your brand, venues and customers.
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    Map that to a tailored music direction, something useable.
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    Share how sound can improve customer experiences.
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    Give you a clear plan and a tailored follow up.
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    Answer your questions on rollout and next steps.

Just need a quote? Request pricing here.

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Faqs.

Frequently asked questions.

Why is background music important for businesses?

Background music helps shape how customers feel in a space. The right music can influence mood, encourage customers to stay longer, improve staff morale, and help create a consistent brand atmosphere across locations.

Do I need a music licence to play music in my business?

Yes. In the UK, most businesses need licences from PPL and PRS to play music publicly. Find out more about music licenses for businesses.

Can I schedule background music for different times of day?

Yes. Startle allows you to schedule playlists for different times of day, days of the week, or specific events. This helps businesses create different atmospheres for mornings, busy periods, and evenings.

How many playlists can I choose from?

We have over 100s off-the-shelf playlists, spanning every genre and era you could dream of. Whatever your venue, or customer demographic, there will be something for you.

How often are playlists updated?

It’s important for Startle’s playlists to be fresh and up to date. That’s why our music team works hard to update them every single month.

Can I use my own Spotify playlists?

If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. Our Spotify Suggests tool allows you to upload a playlist, where its vibe, tempo, pitch and other musical characteristics will be scanned and closely matched to one of our data-backed, regularly updated Startle playlists.