Deliver consistent, on-brand in-store experiences with our library of curated playlists.



Startle offers over 100 professionally curated playlists, designed specifically for retail and hospitality settings.
















Every playlist is built around real environments - from concepts like Rush Hour Pop or Beer Garden Rhythms to genre-led options like Lofi Chill or Yacht Rock - designed to shape how customers feel and behave.
Curated by our expert team and regularly updated, our playlists make it easy to find a sound that fits your space and keeps it feeling fresh.
Our Studio platform allows users to manage music, digital signage across an entire estate. Your schedule can align with your opening hours, and playlists can be tailored to your trading patterns.
See what’s currently playing in any venue, override if needed, and monitor performance and playback.


Take full control of your music schedule, or we can work closely with you to understand your brand and then build and manage your playlist strategy.
With self-management, you’ll have access to our entire library of playlists, and the ability to schedule music across all your locations.
With our fully managed option, we work with your team to understand your brand and goals.
Our playlists are built to have an impact in retail and hospitality environments, whether you want to increase spend, dwell time, or create a branded atmosphere.


Choose from over 100 regularly updated playlists crafted by music experts, create your own from millions of tracks, or submit a Spotify playlist and we’ll carefully match it.
Easily schedule music, adjust volume, and manage multiple locations with our intuitive platform and drag-and-drop scheduling.
Quickly adapt music and settings for unexpected moments or special events with features like our override tool.
Make the most of your music and signage by having them work together, and build a branded radio that’s a perfect mix of promotions and music.

Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
On this call we’ll:
Just need a quote? Request pricing here.
Frequently asked questions.
Background music helps shape how customers feel in a space. The right music can influence mood, encourage customers to stay longer, improve staff morale, and help create a consistent brand atmosphere across locations.
Yes. In the UK, most businesses need licences from PPL and PRS to play music publicly. Find out more about music licenses for businesses.
Yes. Startle allows you to schedule playlists for different times of day, days of the week, or specific events. This helps businesses create different atmospheres for mornings, busy periods, and evenings.
We have over 100s off-the-shelf playlists, spanning every genre and era you could dream of. Whatever your venue, or customer demographic, there will be something for you.
It’s important for Startle’s playlists to be fresh and up to date. That’s why our music team works hard to update them every single month.
If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. Our Spotify Suggests tool allows you to upload a playlist, where its vibe, tempo, pitch and other musical characteristics will be scanned and closely matched to one of our data-backed, regularly updated Startle playlists.